About Us
Our Story

Ballooning Nest Eggs seeks to disrupt the notion that building youngsters’ nest eggs is strictly a close family affair and connecting kids to their money – and broader economic and global world – is more akin to homework than play time.

We aim to bring much-needed fun and imagination to these topics, making them relevant to kids’ lives (as well as yours). We don’t focus on investments, but rather on creative, modern ways to grow the money you have to invest in the first place.

2012 Startup Challenge Semi-finalist

This competition recognizes the 15 most promising & disruptive Financial Services innovators in North America and Israel.

Ballooning Nest Eggs was selected from a pool of 130+ applicants.

And don’t worry – here budgeting, lessons, and chores (oh my) have flown the coop. Instead, Ballooning Nest Eggs is all about delighting youngsters, developing their passions, and inspiring them to learn.
So from our nest to yours, come take the leap with us to:

  • Grow your kids’ nest eggs through resources right at hand – your friends and family, your personal “village” – and channel all that warmth and love to your kids by giving them the best present possible: a secure financial future.
  • Prepare your kids to become financially savvy, socially conscious adults – able to protect and grow their nest eggs, make the world a better place, and navigate the complexities of our broader economic and global world.

And stay tuned for more exciting developments to come.


Meet our Team

AMY R. MOSESCEO and Founder




Before Ballooning Nest Eggs, Amy founded and ran Resonate Media & Entertainment, an industry-leading boutique firm specializing in business development and creative services for a roster of blue-chip media clients.


Previously, she ran Turner Broadcasting’s largest ad sales marketing and sponsorship department (TBS) for 5 years, increasing annual revenue 25-fold. While there, she pioneered a branded entertainment model that is now an industry standard.


Amy cut her chops in marketing at NFL Properties (though not on the field) and Warner Lambert (now Johnson & Johnson).


She’s the doting aunt to 5 spirited nieces and nephews, who are her “guinea pigs” for and periodic contributors to Ballooning Nest Eggs. Amy seeks to inspire them to one day take the leap into the madcap start-up world.


Amy earned a BA from Cornell University and an MBA from Columbia Business School.




Christopher comes to Ballooning Nest Eggs from the media industry, where he was Director of Technology for The Washington Times. There, he led both Web Development and IT. He has more than 15 years’ experience in software development and is leading our technology efforts. When he is not planning and building software systems, he’s worrying about creating a nest egg for his 4-year-old twins. He’s always had a passion for personal finance and is eggs-static about applying that passion to his children’s future.


Financial Firms – Platform Development & Partner Integration


Bernie co-founded and runs Madison Consulting Group, which provides strategic and tactical advisory support to leading financial services firms, including Merrill Lynch, JP Morgan, UBS, Citigroup & Morgan Stanley. Under his guidance, the firm has developed strong industry practices in commercial and investment banking, investment management, and insurance. Madison’s functional expertise spans process re-engineering and transformation, business integration, strategy execution, innovation and risk management.


Previously, Bernie was an internal management consultant at Bankers Trust, focusing on process design and improvement, financial analysis, and business strategy. He also headed the bank’s re-engineering efforts for its retirement services business.


He earned a BS and MS in Mechanical Engineering at the Massachusetts Institute of Technology, and an MBA at Columbia Business School on a full scholarship.





An award-winning journalist with 15 years of experience, Teresa writes regularly about parenting, lifestyle, health and entertainment. An expert brand builder across print, digital and broadcast media platforms, she has held senior editor positions at many national magazines, most recently as Executive Editor of Working Mother magazine. There she oversaw its day-to-day editorial direction, contributed to its online strategy, led an award-winning redesign and helped create the brand’s first iPad app.


The co-author of The Working Mom Survival Guide, Teresa concocts and tests her parenting theories on her 8-year-old son and is totally enjoying examining Ballooning Nest Eggs’ principals through the prism of his boundless imagination. When Teresa is not writing, editing or consulting, she finds refuge on the Hudson River aboard her family’s boat and taking in the endlessly spectacular New York City skyline.




Sara produces and hosts MommaJam, a weekly live radio show on 95.9 WATD-FM, the largest independent radio station on Boston’s South Shore. Regular topics include kids and money, healthy living, green living, fitness, cooking, and entertainment. Sara enjoys profiling interesting, amazing parents and kids who are making a difference.


Sara is also a freelance print and online journalist, and has written numerous profile, trend and feature stories in leading national and regional media outlets, including Parents & Kids, FamilyFun and Night Sky magazines. She currently contributes to South Shore Living magazine and Care.com.




Elizabeth is an editorial intern at SKI and Skiing magazines, and a freelance writer-editor making the most of living in outdoorsy Denver, CO. Previously, she oversaw a personal finance department for the tablet magazine Twenty What and has written about kids’ travel. She also covers fitness, health and politics.


Elizabeth recently graduated from Syracuse University’s S.I. Newhouse School of Public Communications with a master’s in newspaper, magazine and online journalism. She learned the value of pinching pennies from her dearly departed Grandma Mary, a woman hard-pressed to waste a thing, and father, who squirreled away cash in white envelopes for big-ticket purchases.




After 15 years writing technical documentation for 3M and other software companies, Linda discovered a new side to her personality – risk taker – beginning life anew as a freelance writer and amateur ballroom dance competitor.
Now, she’s obsessed with writing news features that accurately reflect her interview subjects, spreading the word to parents about programs that will expand their children’s minds through the arts and play. For non-profits that serve children, she’s crafted web content to unite grant makers, donors and volunteers with the mission. Ballooning Nest Eggs is a dream job because of her frugal upbringing and a determination to write content that is as interesting to read as it is to write.




A cheapskate even before frugal became cool, Natalie considers herself lucky to have been raised by parents who lived the Ballooning Nest Eggs principles decades ago. Mom and Dad opened a 401k for her while she was a student at Cornell University, and inspired her to deposit a habit-building $25 a month—equal to a night of babysitting or a night on the town at the time.


Formerly a writer and editor at national consumer magazines including Parenting, SELF, and Prevention, saving gave her the financial safety net to “fly the coop” when she was ready: quitting her job, buying a house, and building a business as a freelance writer. Her first book, Tone Every Inch, will be published by Rodale in February 2012.



Combing his passions for writing and distance running, Adam had a 15-year stint as an editor and reporter at Runner’s World magazine (Rodale Publishing). Adam began his journalism career at National Geographic in 1989.


He’s now channeling his interest in adventure and lifestyle reporting to his first start-up, Ballooning Nest Eggs.


In his spare time, Adam enjoys running and travel-and sometimes both at the same time. In 2011, he successfully completed the Marathon des Sables (the “Marathon of the Sands”) – aka the world’s toughest foot race – a 7-day, 150-mile trek in the Moroccan Sahara.





For Susan, it seems life imitates work. She married and bought her first home while a Marketing Manager for Better Homes and Gardens magazine, had her first child while at Parents, and struggled with turning 40 at Prevention. It seems only fitting that she would join the Ballooning Nest Eggs’ team at a point in her life when her children’s education and family’s financial future are top of mind. She brings with her more than a decade of hands-on marketing experience in the parenting and lifestyle marketplace, and a yearning to uncover the next “big idea” in marketing.


Our Mascot


A real live Panther Chameleon lizard, Pixel neatly fits our brand. He’s innately friendly, curious and quick on his feet (and with his long forked tongue).


He puffs out in orange colors when he gets mad (such as when the market collapses). Naturally, Pixel hatched from an egg.


While Chameleons are native to Madagascar in tropical forests, Pixel resides in Florida, near to but thankfully protected from other reptiles. Currently he is being bred to become a father.